White is the color most often associated with innocence, perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, lightness, and exactitude.
http://en.wikipedia.org/wiki/White

I see it as simply the opposite of black; the balance. I think white can be quite beautiful. I remember when I was young, I always looked forward to Easter because I would get a new spring dress and white patent shoes. When I outgrew an Easter Basket, I would get a white patent purse too. The new dress, shoes, and purse meant innocence and new beginnings to me.

White
Photo courtesy of daydaily.com on Google Images

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